Forum Neukoelln

A Feeling for Trends

Today's ever more rapidly changing consumer behaviour makes it vital to be able to identify relevant developments and implement current trends quickly.

Successful planning of space and provision to get the right mix of entertainment and sports facilities with retail outlets, services and cafes and restaurants makes it possible to appeal to a wider target group and keep visitors on-site longer.
The Forum Neukölln shopping centre in Berlin, conceived and let by SCC, is an impressive example of how the daily shopping trip can be transformed into an enjoyable event for the whole family. It demonstrates the consistent implementation of current market trends in well-functioning centre concepts.